Companies are looking for unique ways to resonate with consumers and keep their brands relevant. Limited edition offerings and packaging stimulates appeal, renews anticipation, and increases desirability. By employing this strategy, brands can tap into consumer’s emotions surrounding a time of year, nostalgic scent, a charity, or a need for exclusivity. These offerings and designs solidify a long-term connection with customers by keeping the brand alive, fresh and memorable, while also delivers the potential to drive incremental sales and introduce their products to new consumers.
We took a look at some of the current limited-edition offerings and designs.
McDonald’s iconic Halloween pails are back on October 18th. The McDonald’s pail was first seen back in 1986. While they vanished for a while, the iconic trio – McBoo, McPunk’n and McGoblin made their way back to participating restaurants until October 31st. McDonald’s even gave some insight into how customers can reuse their pails for a spooky fit accessory, music mashups, pail planters, and more.
The Planter’s brand team asked Smith Design to create some craveable packaging for the 2022 season. We developed the name and graphics for a new limited-edition selection of flavored nuts called Festive Fancifuls – with a wreathful of compelling appetite appeal. We also redesigned the holiday canisters with the reinvigorated Planter’s brand look and macro activated images of the amazing variety of snacks inside. Both lines will be adding a bit of seasonal celebration to shelves near you.
Renowned YouTube star, Emma Chamberlain, owner of Chamberlain coffee, announced the launch of her limited edition flavor this past week. In celebration of the coffee brand’s second anniversary, they released a cake batter-flavored blend to celebrate and show appreciation for their customers
Cinnamon Toast Crunch brought one of its fan favorites, seasonal limited edition flavor back to shelf for customers to enjoy! The Sugar Cookie Toast Crunch cereal is available for limited time during the holiday seasons to make morning (afternoons and late-night snacks too!) a bit more festive.
Too Faced is known for their seasonal limited edition drops. This year’s, is a Pumpkin Spice collection featuring an eyeshadow palette and lip products in festive colors and scents. From colors named Spiced Terracotta Red and smells of Pumpkin Spice Latte, these products will give you all the fall feels.
While we know it’s early to be thinking about Valentine’s Day, Nike has already launched their limited-edition Valentine’s Day Dunk Lows sneakers that will be available for purchase. It is a reimagined version of their classic sneaker style.
Pop-Tarts partnered up with Tajin to create a “Crazy Bueno” limited edition flavor featuring Tajin’s Clasico Seasoning and new Fruit Chamoy Hot Sauce that they paired with some of Pop-Tarts iconic flavors like Frosted Strawberry, Frosted Wild Berry, and Peach Cobbler.
Just in time for Halloween, the Glamlite and Scooby-Doo limited edition line is here. Featuring spooky colored makeup palettes, lip, and eye products. The brand had some fun with the naming of their products using inspiration from famous Scooby-Doo phrases such as the “Ruh Roh Raggy Palette”.
The Glossier and Swiss Miss Limited Edition Collaboration captures that “first-sip” moment. With its hints of rich cocoa, vanilla, and sugar strands, with a sheer, chestnut-brown tint it gives all the snow day feels.