I’m getting a sense that many CPG brands may not fully appreciate the big picture of why DTC brands continue to grow and dominate their respective markets. full story
Mindful munchies are all the rage with health-conscious consumers. From whole fruit to nuts, value-added fruits and vegetables, shoppers are increasingly looking for snacks they can feel good about. full story
Retail, professional events and, above all, sustainability were identified as the main challenges for the beauty industry in the post-pandemic world during the first Openstreams Global Beauty Industry Summit. full story
There is temptation to shy away from branding efforts and allow the mission and values of the organization to speak for themselves. However, strategic branding is critical in a competitive climate for funding, attention, and volunteers. full story
The turbulent times, though, have created breakout moments for some stars of the consumer startup universe. full story
New offerings from brands like Guinness and Budweiser are flooding the space as the segment, which pulls in nearly $200 million in sales, suddenly heats up. full story
credit: from top left top to bottom right: See America via Juxtapoz, Brad Walls via My Modern Met, Rudolf Sulgan via Design Boom, wonder_doodles via My Modern Met, Tesla via Dezeen, Chiara Pozzi via It’s Nice That, Jennifer White-Johnson via Eye On Design, Duy Huynh via Colossal, Hopkins Restaurant via Mindsparkle Mag
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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