How is evaluating a Super Bowl ad different from a marketer’s perspective than from a consumer’s perspective? Being liked isn’t always the number one qualification of a successful ad. The bottom line is marketers want to also see an increase in purchase behavior. Here are three ways you can measure the strategic strength of an ad. How did your favorite Super Bowl LVII ad score? full story
Hydration may be key to warding off signs of aging and chronic disease, but today’s upcoming beverage offerings provide a wide array of additional functional benefits. Wellness-aligned ingredients such as adaptogens, matcha, CBD, botanicals, and nootropics are making their way into the beverages from enhanced water to cocktail alternatives. full story
Mill, the latest invention, allows users to put their food waste — including meat and dairy, items that aren’t normally able to be composted — into a new kitchen bin that dehydrates the food overnight, turning it into an odorless, coffee ground-like material the company calls food grounds. full story
The app’s “de-influencing” tag with over 50 million views, is a hub to thousands of videos of TikTokers debunking the influencer allure of cult-like internet products, particularly in the beauty realm. full story
These boots can tell us a lot about fashion right now. “The inability to distinguish between reality and its representation. As she notes in the video, this is partly because of AI—it’s getting harder to tell what is actually real and what is AI generated” (TikTok creator @thealgorythm). full story
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