To succeed in the modern consumer products environment, established brands need to take examples from the DTC approach and apply them to their own CX, making them part of their own core values and the key features of their experience. full story
Tom Ford and Chanel have launched male cosmetics, and foundation is the norm on TV shows from Love Island to Bodyguard. full story
A San Diego-based firm building a production platform for food proteins from green algae says it can produce recombinant proteins identical to those found in bovine and human breast milk, which it claims could prove a game changer in the infant formula market. full story
Where did this product come from? It is a simple question that is fueling a new era of fully transparent and traceable products. Consumers want to buy healthy, quality food that they can trust. full story
A new crop of companies has brought wellness to the fore with their products, eliminating the artificial flavors and colors that have long dominated wine and liquor and replacing them with organic ingredients, healing spices, herbal infusions, and more. full story
PepsiCo has announced that it plans to expand its portfolio in Latin America, to meet growing demand for nutritious food. full story
from top left top bottom right:
Don Kwaning viDon Kwaning via Dezeen, AM DeBrincat via Instagram, Mateusz Witczak via Behance, Marmalade Bleue via Behance, thedesignfix via Instagram, FriendsWithYou via Galerie Magazine, NanoBebe via CNN, Kawasaki Halloween parade via This Is Colossal, Greg Mike via Creative Boom.
At Smith Design, our culture is rooted in caring. We make a conscious and collective effort to translate our values into actions that benefit our staff, our clients, our community and our environment.
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