Social Media Coordinator

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At Smith Design, we believe in delivering the highest-quality work and exceeding our clients’ expectations. We are growing and looking for a highly motivated, creative individual to join our dynamic Team as a Social Media Coordinator.

Smith Design is a WBENC full–service brand design agency based in New Jersey with over 40 years of experience in creating breakthrough visual solutions for brands to win in the marketplace. In addition to strategic brand design (visual branding, packaging, graphics, and structural concepts), we also extend the visual and verbal strategy to various digital and physical touchpoints, including social content development, websites, in-store POS, activation, corporate identities, style guides, and environments.

 The Social Media Coordinator position offers the opportunity to develop and implement social media marketing strategies, manage content creation, and contribute to building brand presence across digital platforms. The ideal candidate will have a strong passion for digital marketing, brand design, and social media management. As part of our team, you’ll gain hands-on experience working alongside our marketing and design experts in a creative studio environment.

Duties & Responsibilities:

  • Collaborate in the development and execution of a comprehensive social media marketing plan. 
  • Assist in creating and scheduling content across social media platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest, ensuring alignment with brand goals. 
  • Contribute to maintaining a social media content calendar for consistent and timely content delivery. 
  • Set goals and objectives to drive engagement and align with the overall content strategy. 
  • Implement social advertising strategies to promote content and increase audience interaction. 
  • Apply knowledge of Sprout Social and other tools to manage content and monitor social media performance. 
  • Measure and analyze campaign performance using tools like Google Analytics and Instagram Insights. 
  • Track trends, optimize strategies, and report on social media performance to meet business objectives. 
  • Foster community engagement by building relationships with followers and expanding influencer outreach. 
  • Collaborate with the Creative Director and Marketing Team to ensure content aligns with brand messaging and marketing goals. 
  • Assist in creating marketing materials and digital content, including social media posts. 
  • Monitor and manage the brand’s community management across all platforms.

Job Specifications:

  • Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.).
  • Passion for staying updated on the latest social media trends and best practices.
  • Strong written and verbal communication skills for creating engaging content.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and community management).
  • Proficient in Microsoft Office Suite (Word, PowerPoint, etc.) and Keynote.
  • Knowledge of Canva for content creation and design.
  • Maintains a working knowledge of the principles of SEO, including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Excellent organizational and time-management skills, with the ability to manage multiple projects and meet deadlines.
  • Design Skills in Adobe Illustrator and/or Photoshop are a plus.

Smith Design offers great benefits: medical, dental, vision, life insurance, voluntary long-term and short-term disability plans, hospital, accidental, and cancer protection insurance plans, 401k plus profit sharing, training opportunities, WFH Fridays and 12 flexible WFH days of your choice annually, 15 paid time off plus 5 floating days (pro rata) immediately, and healthy snacks always available.

We are committed to Equal Opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

To apply for this job, email your details to jobs@smithdesign.com

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