Senior Designer

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At Smith Design, we are passionate about creating brands that make an impact. As a full-service branding agency, we specialize in crafting innovative visual identities, digital experiences, and marketing strategies that help businesses connect with their audience. Our team is a mix of creative thinkers, strategists, and designers who work together to produce memorable work.

Smith Design is a WBENC full-service Brand Design Agency based in NJ with over 40 years of experience creating breakthrough visual solutions for brands to win in the marketplace. In addition to strategic brand design (visual branding, packaging, graphics, and structural concepts), we extend the visual and verbal strategy to various digital and physical touchpoints, including social content development, websites, in-store POS, activation, corporate identities, style guides, and environments. We also have an in-house photography/videography studio, professional kitchen, and research facility to offer our clients a true full-service branding experience.

We are seeking an experienced and innovative Senior Designer to join our creative team. As a Senior Designer, you will be key in shaping and executing branding projects. You will provide “hands-on” strategic design from concept development to polished strategic brand restages and complex package design solutions that enhance brand integrity.  The candidate must have a broad range of experience in national brand package design, with experience in food and beverages, health & wellness, Pharma/OTC, personal care, household, and electronics.  You will collaborate closely with creative directors and other designers to deliver high-quality design solutions that are both creative and strategic. Knowledge and experience designing for brands that can successfully extend the visual strategy into digital platforms and online and in-store activation is essential.  Effective management is crucial, maintaining close communication with the account manager throughout the design process. A significant aspect of this role involves presenting creative work with clarity internally and directly to clients. This role demands a deep understanding of branding principles, design aesthetics, and a passion for staying ahead of industry trends.

Duties & Responsibilities:

• Responsible for creative ideation and execution
• Ability to work independently and in a team environment under the supervision of the Creative team leadership
• Responsible for time assessment and collaboration with the creative team and account managers to ensure goals are met from both creative and budget standpoints
• Participate in creative reviews by listening and sharing perspectives
• Provide some leadership and guidance to junior designers, fostering peak performance and facilitating career growth
• Balance multiple projects simultaneously while ensuring deadlines are met, and work is delivered at the highest standard
• Work directly with account managers to understand the client’s vision and transform it into compelling visual solutions that support brand strategy
• Analyze and resolve design-oriented challenges with proficiency
• Display a confident presence at photoshoots, both directing and in front of clients
• Hands-on role with expectations of creative suite skills and ability to deliver both digital and tangible creative solutions

Job Specifications:

• Minimum 5 years experience in graphic design, leading CPG brands(packaging experience essential), preferably within an agency environment
• Total fluency in the Adobe Creative Suite
• Experience in motion graphic and/or digital design (After Effects and/or Premier Pro)
• A working knowledge of print production
• An interest in typography and strong hand skills 
• A great attitude and the ability to work well in a fast-paced, deadline-driven environment:
• Being articulate and communicate proficiently
• Develop designs that are different, innovative, and strategic
• Strong interpersonal skills: able to deal with a broad range of people
• Stable, reliable, hardworking, flexible
• Attention to detail, high work standards
• Great time management and multi-tasking skills
• Ability to resolve complex design and communication issues

Smith Design offers great benefits: medical, dental, vision, life insurance, voluntary long-term and short-term disability plans, hospital, accidental, and cancer protection insurance plans, 401k plus profit sharing, training opportunities, WFH Fridays, and 12 flexible WFH days of your choice annually, 15 paid time off plus 3 floating days (pro rata) immediately, and healthy snacks always available.

We are committed to Equal Opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

To apply for this job, email your details to jobs@smithdesign.com