The Intersection of Design and Data-Driven Well-Being

- Elana Iaciofano

People are increasingly taking back control of their wellness by embracing new technologies like at-home DNA tests. These tests offer personalized insights and cutting-edge solutions for health management.

DNA testing allows individuals to tailor their diet, fitness, and even skincare routines to their genetic makeup. Some people are even turning to at-home genetic testing to determine if they might be good candidates for GLP-1 medications like Ozempic and Wegovy, which are widely used for weight management and metabolic health. Certain genetic markers related to metabolism, insulin sensitivity, and appetite regulation may influence how well someone responds to GLP-1 receptor agonists (Forbes).

Companies are marketing these advancements as tools for empowerment, promising a more data-driven, individualized approach to well-being that moves beyond traditional one-size-fits-all solutions. They are also making access easier, including our clients at DNA Complete who provides the only at-home test that decodes 100% of your DNA.

ProPhase Labs asked Smith Design to provide a secure structural design, brand identity, and packaging graphics that was secure, intuitive, and informative. The design struck a balance between science, wellness, and luxury. The bulls-eye graphic connotes accuracy while also drawing attention to the double-helix logo and test claims.

While the science is still evolving, and most doctors emphasize that genetic testing alone isn’t enough to determine eligibility for the candidacy of certain medications, the impact extends beyond healthcare and into industries like food, fashion, and overall wellness.

Food companies are creating products and tailoring packaging specifically for health goals, creating packaging that highlights DNA-personalized benefits, metabolic health support, and GLP-1-friendly formulations, like Nestlé’s Vital Pursuit. Brands are marketing “Ozempic-friendly” snacks and protein bars with higher fiber and protein content to cater to consumers using GLP-1 medications, like Danone’s YoPro. Some fast food chains are even getting into the game, offering GLP-1 Support Menus, like Smoothie King.

Supplements companies now offer DNA-personalized supplements, formulating vitamins and nutrients based on genetic predispositions. Brands like Rootine and Persona Nutrition use genetic testing to create custom supplement regimens that promise optimized health and longevity.

Apps like Noom, MyFitnessPal, and ZOE incorporate AI-driven, DNA-based, and microbiome-focused nutrition plans.

Wearable companies like WHOOP and Oura are integrating genetic and metabolic health insights to provide hyper-personalized fitness and recovery recommendations.

High-end wellness brands like GENEU, Allél, and Orogold now offer genetic-based skincare, as do. They also provide “metabolic reset” programs designed to align with GLP-1 medication regimens.

The growing intersection of genetics, healthcare, and personalized wellness presents a significant opportunity for innovation—especially in the realm of graphic design communications. As more consumers seek data-driven health solutions, brands have the chance to develop clear, engaging, and visually compelling ways to communicate complex medical and genetic information. From intuitive packaging that highlights personalized nutrition benefits to dynamic app interfaces that track genetic and metabolic insights, effective design can enhance user understanding and engagement.

Infographics, interactive dashboards, and sleek branding will play a crucial role in making these tools more accessible and appealing. As this space evolves, those who can bridge science with strong visual storytelling will be able to shape the future of personalized health.