Cupid still strikes for retailers and brands, even with fewer people celebrating Valentine’s Day. Dramatic changes in spending and the emergence of an ‘anti-Valentine’s Day’ sentiment have motivated retailers to find innovative ways to keep Valentine’s Day meaningful and relevant. While there are fewer adults celebrating the holiday, those that are celebrating are spending more money than ever before. Brands are thriving by rolling out strategies that appeal to everyone, regardless of whether they love or hate February 14th. Check out our guide for a crash course on what to expect this year – and what to watch for in the years ahead!
Source: NRF®, NRF’s Annual 2019 Valentine’s Day Spending Survey, conducted by Prosper Insights & Analytics: http://nrf.com/valentines-day-data-center