Nielsen recently confirmed what the millennial generation already lives and breathes: gaming is for life. Starting with Nintendo, the gaming industry evolved alongside millennials as they grew up, remaining a staple in daily life with increasingly innovative devices and games.
To brands seeking to strengthen their targeting: don’t sleep on millennial gamers. These life-long gamers offer a unique opportunity for brands in convenience food, beverage, electronics, furniture, and more. There are many ways to market to and connect with them, be it through product innovation, cross merchandising, content creation, social and video game platform ads, video game product integration, and more.
*Source: Nielsen 2019 Millennials on Millennials: Gaming Media Consumption Report.