Backpacks Jacked with JOY!

- jenna smith

packaging design agency,NYC, NJ, Back Pack Give Back package items
Anti-Bacterial Wipes, Bic Pens, Veggie Straws snacks and Skippy Peanut Butter Bites were among the contents of the backpacks.
Smith Design is blessed to be able to provide to charities throughout the year, but as we all know the holiday season is another opportunity to give the gift of giving back.
As a women-owned business, this season it was with great joy that we came upon Oasis (, an organization located in Paterson NJ, dedicated to changing the lives of women and children by breaking the cycle of poverty. Oasis struck a chord with us at Smith Design, hence the BackPack GiveBack initiative was born.
packaging design agency,NYC, NJ, Back Pack Give Back packaging line
The entire Smith Design Team takes part in the filling of over 120 backpacks for the donation.
Morristown packaging design agency,NYC, NJ, Back Pack Give Back packaging line
Laraine and Grace make the drop off at Oasis.
Once we found Oasis, the Smith Design Team quickly rallied, gathering together to assemble over 120 backpacks chockfull of an assortment of products, food and clothing to benefit the residents of the Oasis House. With holiday music piping in the background and holiday cheer abound, our studio morphed into Santa’s workshop, with our team of 24 forming an assembly line to fill the backpacks. Festive T-shirts were worn by all, including our office dog Cali who also got in on the goodness of giving.
Cali shared in the day’s activities.

The team loaded up the sleigh and dropped off the backpacks to the awaiting staff at Oasis House who thanked us for our generosity and compassion. In tandem with the backpacks, a coat drive was also organized for Oasis House enabling us to donate warm winter coats aplenty…a necessity for the blustery Northeastern winter months ahead.

Our donation to Oasis House was given on behalf of our clients, colleagues and friends, all of those who have supported Smith Design over the years.


Happy Holidays, Brand design agency,NYC, NJ, Back Pack Give Back

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