As part of the strategy to make ThermaCare® the destination brand for temperature-based pain relief, ColdWraps were introduced, leveraging the equities of the baseline heat products. We developed a Target Temp technology icon along with imagery that clearly shows areas of pain relief so that consumers have the information they need for effective pain relief.
There has been an overwhelming positive response to the global redesign —not just in the US, but in Germany, Italy, France & the UK. This is pretty much unprecedented for ThermaCare since Pfizer’s ownership of the brand. Thank you again for the great work.”