unique scentsability

Smith Design was asked to design a line of fabric softener products for the Snuggle brand that was disruptive to the category. Taking its fragrance profiles from the fresh aromatic scents of blossoming spring flowers, Snuggle Fresh Spring Flowers is the only pink premium fabric softener line in the category. The line was designed to complement the existing Snuggle Blue Sparkle product line and appeal to consumers searching for unbeatable softness, fresh scent, uniqueness, performance and quality.

snuggle up!

Utilizing the Brand icon, the “Snuggle Bear”, who represents a warm, welcoming and playful personality, the new Snuggle Fresh Spring Flowers variant offers loyal consumers a uniquely scented product and to new consumers a high performing alternative to their current brand.

The new Fresh Spring Flowers line was extended to 10 SKUs including dryer sheets and liquid laundry detergent.


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