1 Sheep, 2 sheep

Looking to continue positive sales momentum and expand their reach amongst consumers (primarily women 30-54) with more product offerings at Kohl’s, Serta enlisted Smith Design’s expertise with a packaging refresh of their Serta Topper & Pillow lines which contemporized the line and broadened consumer appeal.

Serta Club Store Custom Wave package DesignSerta Club Store Mattress Saver package Design

Serta Club Store 2 in 1 package Design, NJ, NY Design agencySerta Club Store Mattress Topper package Design NJ, NYsoothingcool-box

Refined and
relaxed at retail

Retail experience is enhanced by a tri-fold brochure that leverages the appeal and benefits of memory foam while helping to reinforce a comforting and restful brand experience.

Sleep simplified

The redesign has helped reposition the brand for continued innovation, creating new opportunities to both educate and engage consumers.

The “Mattress-in-a-Box” concept was lost on many who are used to flatbed mattresses. Refreshed brand architecture featuring key communication points aided consumer awareness and shopability.

Luxury Mattress club store package design

other case studies