1 Sheep, 2 sheep

Looking to continue positive sales momentum and expand their reach amongst consumers (primarily women 30-54) with more product offerings at Kohl’s, Serta enlisted Smith Design’s expertise with a packaging refresh of their Serta Topper & Pillow lines which contemporized the line and broadened consumer appeal.

Serta Club Store Custom Wave package DesignSerta Club Store Mattress Saver package Design

Serta Club Store 2 in 1 package Design, NJ, NY Design agencySerta Club Store Mattress Topper package Design NJ, NYsoothingcool-box

Refined and
relaxed at retail

Retail experience is enhanced by a tri-fold brochure that leverages the appeal and benefits of memory foam while helping to reinforce a comforting and restful brand experience.

Sleep simplified

The redesign has helped reposition the brand for continued innovation, creating new opportunities to both educate and engage consumers.

The “Mattress-in-a-Box” concept was lost on many who are used to flatbed mattresses. Refreshed brand architecture featuring key communication points aided consumer awareness and shopability.
mattress-display

Luxury Mattress club store package design

other case studies