1 Sheep, 2 sheep
Looking to continue positive sales momentum and expand their reach amongst consumers (primarily women 30-54) with more product offerings at Kohl’s, Serta enlisted Smith Design’s expertise with a packaging refresh of their Serta Topper & Pillow lines which contemporized the line and broadened consumer appeal.
relaxed at retail
Retail experience is enhanced by a tri-fold brochure that leverages the appeal and benefits of memory foam while helping to reinforce a comforting and restful brand experience.
The redesign has helped reposition the brand for continued innovation, creating new opportunities to both educate and engage consumers.
The “Mattress-in-a-Box” concept was lost on many who are used to flatbed mattresses. Refreshed brand architecture featuring key communication points aided consumer awareness and shopability.