brand building

Prosource, a leader in the world of bodybuilding and supplements, was looking to compete with high end category players. Smith Design’s dynamic packaging solutions and structural prototypes raised the bar in the category making the line appealing to bodybuilders looking to maximize their workouts.

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bulking up at shelf

Smith Design worked with prosource to create cohesion and tiering within their exclusive line of products. The Baseline took on a white and red/blue colorway while the more premium, elevated line was extended using black as a staging color. Utilizing a full shrink-wrapped bottle with spot colors and metallic ink, Smith Design was able to contemporize and leverage the overall look of the line positioning ProSource Creatine as a disruptive and highly recognizable premium choice in the market place.

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enhanced value

Smith created packaging and web designs for Androtest, the gold standard in natural testosterone enhancement, utilizing proprietary typography that spoke to the purity, potency and effectiveness of the product.

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delivering results

As the flagship brand of ProSource, BioQuest represents one of the most innovative and progressive brands in the bodybuilding industry today.

Smith Design developed the packaging for their launch product, Myozene, an ultra-rapid-action, super-anabolic mass builder and has since gone on to design and help launch other products under the BioQuest brand including Muscle Maize and Zycor.

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forward facing

Smith Design was challenged to refresh existing structural graphics and signage for a trade show booth with a design that could stage the entire family of Prosource products. With the brand attributes in mind – science, strength, authentic, proven – our solution elevated and reinvigorated the brand experience while generating excitement for Prosource.

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taking it on the road

Smith Design was challenged to refresh existing structural graphics and signage for a trade show booth with a design that could stage the entire family of Prosource products. With the brand attributes in mind – science, strength, authentic, proven – our solution elevated and reinvigorated the brand experience while generating excitement for Prosource.

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other case studies