Intended for Monster High Brand enthusiasts (girls 9+) and developed exclusively for the online channel, the goal was to develop specialty packaging for the Monster Maker High doll kit that leverages the unique appeal of the offering.
The packaging houses a one-of-a kind kit, which includes everything a girl needs to customize her own coveted monster high doll. The interior kit is comprised of a machine, 12 markers and doll parts and has the ability to create more than 100 patterns.
The packaging solution further leverages the iconic equity of the Monster High franchise given it’s upscale and familiar aesthetic. Consumers already know what’s inside the box because they've seen, ordered or read about it online which infuses and air of exclusivity given the absence of traditional brick and mortar accessibility.