a modern take on an ancient ritual
Traditionally associated with ancient Japanese tea ceremonies, Matcha has gone modern and mainstream. Made with finely milled green tea leaves and chock full of powerful health benefits, matcha is now one of the hottest trends to hit the food and beverage category in decades.
With health-minded consumers increasing demand for functional hydration beverages, Matcha LOVE® RTD line offers the perfect on-the-go convenience in a vibrant and delicious format that is clean and refreshing.
Matcha LOVE® Culinary Matcha elevates the usages of Matcha beyond tea drinking and positions Culinary Matcha as the perfect, antioxidant rich ingredient to sprinkle across both sweet and savory culinary dishes.
matcha for the masses
Both festive and colorful, the ready-to-drink line was designed for a powerful shelf presence and stronger call out of the flavor profiles through natural fruit illustrations that speak to health and well-being. Due diligence was also spent on infusing the modern clean aesthetic of parent brand MATCHA LOVE® that consumers recognize and trust.
extending the offerings
Matcha Colada differs in that it contains coconut water. It’s low in calories, has no added sugar and is naturally sweetened with coconut water; adding a heightened electrolyte benefit. The perfect hybrid of matcha and coconut water.
a culinary delight
Matcha LOVE® Culinary Matcha elevates the versatile usages of matcha green tea leaves beyond the tea drinking occasion and positions Matcha LOVE® Culinary Matcha as the perfect, antioxidant rich ingredient to sprinkle across both sweet and savory culinary dishes; a must have for modern pantries today.
Pulling from the established equities of Matcha LOVE®’s base stone ground green tea powder and RTD lines, Smith Design developed a visual aesthetic for Culinary Matcha that is differentiated within the Matcha LOVE portfolio and serves to carve out a distinguished persona for the brand as it enters the culinary realm.