getting noticed

Club is all about optimizing big facings and creating compelling brand message in pallets seen from 5 feet, from 5 sides and often in DRC trays. Smith Design created compelling displays to entice the treasure hunter with “only available here” offerings, for specific retailers.


something unexpected

Today’s consumers shop multiple channels but Club is where they expect to be delighted by something new and different. Smith Design was tasked in creating attention grabbing packaging for the Axe Brand at Club, taking a retailer-specific approach to the brand look and feel as well as product strategy and innovation.


get with the program

Special Axe Club programs give insiders access to special package designs and coupons. We took care to ensure that the story being told was cohesive and compelling throughout with front and back of pack graphics.


beyond the club

Compelling display isn’t just for Club. Smith Design created graphics for
end caps in retail stores that drew consumers into the aisle and created a compelling destination for the Axe Brand.


other case studies