With the digital landscape constantly evolving, and brands looking to stay at the forefront of what’s relevant for the next generation of consumers, it’s safe to say Gen Zers require a language of their own. full story
The long, hard road to sustainable packaging.
As more brands pledge to go green, what is the impact of using environmentally-friendly packaging on all links in the supply chain? full story
Uber, Alphabet, and top VCs just poured $335 million into scooter startup Lime — here's why one investor thinks it's the future of commuting
Tech investors from Silicon Valley to New York are clamoring to get into these scooter deals, with hundreds of millions of venture dollars flowing into the market in 2018, in the hope that their pick goes on to become the Uber or Lyft of scooter-sharing. full story
Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing.
The new line of smart clothing, Tommy Jeans XPLORE, features clothing items that contain an embedded Awear Solutions’ Bluetooth low-energy smart chip. When paired with the company’s XPLORE iOS app, the chip will track when and how often customers wear the brand. full story
How strong CPG brands sweeten restaurant dessert sales.
Although millennials and young consumers typically crave new food experiences, they also have strong loyalty and trust in certain brands, especially those they remember from childhood. This could pay big dividends for CPG companies that figure out ways to get their products onto restaurant menus. full story
How Microsoft fixed the worst thing about product packaging.
To develop the packaging, Microsoft worked with a dozen or so testers, each of whom lives with a disability. Their feedback informed every detail, down to the geometries of the handles. full story
credits: from top left top bottom right: https://riflepaperco.com/collections/keds/, KARIN MILLER via design crush blog, Gemma O'Brien, Melissa Rossi Flesher via brownpaperbag, Adrian Delsi, Sam Larson, Lauren Hom, Ilias Walchshofer via brownpaperbag, Ann Wood via creative boon