top 10 smithlore trivia

Over 40 years of history, Smith has built up an oral history of legends and mythology whose truths are known to a few but are obscured to others by the mists of time...

1

THE SMITHS

Not those Smiths, THE Smiths! Just as the vibrant patterns and colors of the 70s were giving way to the conservative 80s, seasoned graphic designer James Smith had a vision for a new design company that reflected his passion for “the work and the craft.” Since it’s founding, the company ethic has stood for creativity and a scrupulous eye for detail that ensures breakthrough ideas and flawless execution. With a background in advertising at Hoffmann-La Roche and fashion for Christian Dior, the multi-talented Laraine Blauvelt brought new perspectives as a co-founder of the company.

2

DEEP ICE

A partnership that never melts - Popsicle has been a partner with Smith's since the beginning.

3

BACK TO THE FUTURE

In 1985 co-founder James Smith invested in the latest cutting-edge technology, the Aesthedes Design System, better known as “The Starship Enterprise Control Board.”

4

THE SMITHY

Our new Morristown headquarters is located in a 19th-century brick building. Its origins are hazy and may have once been an ice house or a textile mill. Either way our newly renovated, and modernized space has light-drenched work spaces, red-brick walls, and soaring 20-foot ceilings. The customized layout includes a commercial kitchen, professional photo studio and research rooms.

Find out more here.

5

AMAZONIAN, LLC

With Jenna Smith and Laraine Blauvelt at the helm, Smith Design is a Certified National Women's Business Enterprise program, owned and controlled company NJAC 17:46/Women owned business State of NJ Certificate Number: 60567-15. WBE1801683

6

HEYYYYYY…

James has a collection of 1950’s jukeboxes & pinball machines, one of which was used in the show “Happy Days.”

7

THE DAY SHIFT

Leading from the trenches, Chief Executive Officer Jenna Smith and Chief Creative Officer Glenn Hagen are on-hand to ensure that account managers, strategists and designers work together to deliver optimal design solutions to our clients. Jenna, with a background as a marketing manager in Silicon Valley, loves to bring new ideas to the table while Glenn’s passion for creative problem solving ensures that the work, from concept to completion, is always fresh, on brief and of the highest quality.

SMITH'S PLEDGE:

We are what we believe. As a member of the WBENC we are dedicated to empowering young women and men in the workforce while giving back to our community.

... more

8
9

EVERYTHING IS AWESOME!

We have a Lego master builder on the team

... more

10

VIEWPOINT VISTA THE VIEW

Our perspective on the shape shifting world of design.

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